Cohen C, Alber JM, Bleakley A, Grossman S, Freeland C, Alarcon K, Merchant RM. Social Media for Hepatitis B Awareness: Young Adult and Community Leader Perspectives. Health Promot Pract. 2019 Jul;20(4):573-584. doi: 10.1177/1524839918765438. Epub 2018 Apr 2.

The study aimed to explore the potential of social media to increase hepatitis B awareness among young adults. Through interviews and focus groups, the researchers found that young adults are open to using social media for health information and that local organizations are already using it. The study suggests that group pages or chats could be a good way to reach young adults with tailored messages from credible sources.

Community Health | Health Communication